The Client:
My client ran a business writing business plans for various start-ups and existing companies.
Their Goals:
To drive quality traffic to fill their contact forms.
Before Glover Marketing:
Their existing strategy was providing them with leads but at a large cost-per-click which was draining their limited budget. They tasked Glover Marketing with getting more leads and quality traffic for the same budget.
So I did.
My approach:
After speaking with the client to understand their business and requirements, I got to work auditing their existing Google/Microsoft Ads accounts and produced a tailored list of specific optimisations for the client to review. From there, I got to work:
- Rebuilding campaigns at a granular level.
- Optimising ad copy for a more engaging and eye-catching appearance.
- Researching new keywords to find more relevant traffic.
- Optimised bids and budgets to reward converting keywords and balancing spend across campaigns.
- Created a transparent report for the client to see what’s happening.
After I waved the magic pay-per-click wand that definitely exists:
- Clicks: +114%
- Cost-per-click: +0.19%
- Conversions: +48%
Summary:
By optimising the client’s account with a mix of best practices and tried and tested strategies, the client’s cost-per-click remained flat, whilst gaining +114% more clicks and as a result of this huge gain to quality traffic, the client’s conversions grew by +48%.
